How immersive 3D visualization enhances the shopping experience for luxury items like Rolex
The e-commerce landscape is undergoing a transformative shift with Hoobuy
The 3D Display Breakthrough
- 360° Rotation:
- Zoom-to-Atomic Detail:
- Material Simulation:
- Augmented Reality Preview:
Rolex Showcase: A New Standard in Luxury E-Commerce
Traditional Limitations
- Flat images obscure case thickness dimensions
- Unable to examine bezel engravings properly
- Dial textures appear artificial in 2D
3D Solution Advantages
- Interactive inspection of oyster bracelets link articulation
- Appreciate luminosity of applied indices under variable lighting
- Compare crown guard profiles against genuine references

Technical Implementation
Hoobuy leverages WebGL-powered viewers with:
// Sample 3D viewer configuration
const viewer = new Viewer3D({
model: 'rolex_submariner.glb',
envMap: 'studio_lighting.hdr',
materialParams: {
metallic: 0.95,
roughness: 0.2
}
});
The Future of Informed Purchases
Hoobuy's 3D integration delivers 54% longer engagement times38% fewer returns Explore 3D Showcase