e Spreadsheet
As e-commerce platforms compete for market share, pricing strategies become pivotal in attracting consumers. This study examines Nike product pricing on Hoobuy, leveraging data from the Hoobuy Spreadsheet
| Product Category | Avg. Price ($) | Price Elasticity | Competitor Price Gap |
|---|---|---|---|
| Sneakers | 85.20 | -1.8 (Elastic) | +12% vs. Amazon |
| Apparel | 45.60 | -0.6 (Inelastic) | -5% vs. eBay |
Elastic goods (e.g., sneakers) saw 22% sales growth with 10% discounts, whereas apparel required bundling tactics.
Example: A/B tests showed app users spent 18% more when offered personalized discounts via push notifications.
By harnessing spreadsheet data to identify elasticity patterns and deploying app-centric tactics, Hoobuy can undercut rivals on high-demand Nike products while maintaining margins in less sensitive categories.
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