For over 160 years, Burberrygabardine
The Birth of Gabardine
Gabardine, a waterproof and breathable fabric, revolutionized outerwear. It was patented by Burberry and quickly became the foundation of the brand's success. This innovation not only appealed to the general public but also caught the attention of explorers and adventurers. Notably, Ernest Shackleton
The Iconic Trench Coat
Another landmark in Burberry's history is the creation of the trench coat. Originally designed for British military officers during World War I, the trench coat became a timeless fashion staple. Its distinctive features, such as the epaulettes, gun flap, and D-ring belt, remain integral to its design even today. The trench coat's versatility and elegance have made it a must-have item in wardrobes worldwide.
From Tradition to Modernity
Over the decades, Burberry has evolved while staying true to its heritage. The brand's check pattern, introduced in the 1920s as a lining for trench coats, became a global fashion phenomenon. Despite its historical roots, Burberry has embraced modernity by collaborating with contemporary designers and leveraging technology to enhance customer experiences.
One such innovation is the integration of digital tools to showcase their products. For example, Burberry's latest collection can be explored in detail through an interactive product sheet. This approach not only highlights the brand's adaptability but also aligns with the preferences of today's tech-savvy consumers.
Burberry Today
Today, Burberry is more than a fashion brand; it is a cultural icon. From its legendary trench coats to its modern accessories and fragrances, the brand continues to set trends while honoring its storied past. Sustainability has also become a key focus, with Burberry committing to reducing its environmental footprint and promoting ethical practices across its supply chain.
As Burberry moves forward, it remains a paragon of British luxury, blending heritage with innovation to create timeless pieces that resonate with generations.
Explore Burberry's Collection
To discover the latest offerings from Burberry, check out their product catalog. Whether you're looking for classic trench coats or stylish accessories, this detailed guide provides an in-depth look at what makes Burberry a leader in the world of fashion.