Since its inception in 1856, Burberry has been synonymous with British elegance, innovation, and timeless style. Founded by Thomas Burberry, a 21-year-old draper’s apprentice, the brand began as a small outfitter's shop in Basingstoke, England. Today, it stands as one of the most iconic luxury fashion houses in the world, celebrated for its distinctive checks, trench coats, and pioneering spirit.
Origins and Innovation
Thomas Burberry's vision was to create high-quality, durable outerwear that could withstand the unpredictable British weather. In 1879, he invented gabardine, a breathable, water-resistant fabric that revolutionized outerwear. This breakthrough material became the foundation of Burberry's iconic trench coat, which was later adopted by British soldiers in World War I. The trench coat's functionality and elegance solidified Burberry's reputation as a brand that blends practicality with style.
The Iconic Check
One of the most recognizable symbols of Burberry is its signature check pattern. Introduced in the 1920s as a lining for trench coats, the check quickly became a hallmark of the brand. Comprising camel, black, white, and red stripes, the Burberry check has adorned everything from scarves to handbags, becoming a global symbol of luxury and sophistication. Despite facing periods of overexposure, the brand has successfully reinvented its check in collaborations and limited editions, maintaining its allure.
Modern Evolution
In recent decades, Burberry has continued to evolve while staying true to its heritage. Under the creative direction of Christopher Bailey and later Riccardo Tisci, the brand has embraced digital innovation, becoming one of the first luxury labels to livestream fashion shows and integrate social media into its marketing strategy. Burberry's commitment to sustainability is also noteworthy, with initiatives such as the Burberry Sustainability Strategy aiming to reduce environmental impact and promote ethical practices.
A Legacy of Polished Affluence
Burberry's enduring appeal lies in its ability to balance tradition with modernity. From its origins as a purveyor of functional outerwear to its status as a global luxury powerhouse, Burberry has consistently reinvented itself without losing sight of its roots. The brand's products, including its famous trench coats, handbags, and accessories, continue to be coveted by fashion enthusiasts worldwide.
For a detailed look at Burberry's product offerings, check out this electronic spreadsheet
In conclusion, Burberry's story is one of resilience, innovation, and timeless style. As the brand continues to shape the future of fashion, its legacy remains firmly rooted in its rich history and unwavering commitment to excellence.